Articles

Stella McCartney Milan Store by APA

In Interior Design on October 9, 2011 by Yossawat Tagged:

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Too often than not, walls and other details get all of a design’s focus – but in this case, if walls could talk, they wouldn’t know what to say next to this amazing multicolored oak parquet floor.  The eye catching design covers 1800sf over two floors, and is the Milan location for fashion designer Stella McCartney.

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Located within an 18th century building in the heart of the Golden Triangle of London, the interior was completed by the firm APA in collaboration with the Israeli designer Yael Mer and Shay Alkalay from Established & Son.  Mer and Alkalay created the floor’s herringbone pattern that is comprised of rhomboid ceramic tiles by Teamwork in three finish glazes

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The flagship allows fashion, art and design to flow seamlessly together throughout the space, as garments are displayed on custom-designed sculptural rails made of powder-coated steel.  Other details should also not go unnoticed such as the white ceramic tiled display plinths with colored felt internal faces edged in brass, handmade felt boxes, maple changing room areas, the first floor’s fresco ceiling, and traditional skirting details.  Almost everything is suspended from the walls, and so the feeling of movement overcomes any feeling of overly done interior design.

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APA is an architectural practice based in Soho, London, and was established in 2001 to be independent, optimistic and free. Their team seeks to provide buildings with a strong sense of purpose, meaning and emotion, while retaining simplicity and freshness.

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Via….APA, Established & Son, Home Decor

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